Newsletter, February 2021

This month I’ll be discussing Conversational Marketing. It’s the latest trend in digital marketing. It’s about having a written two-way conversation in real-time with a visitor to your website.

Conversational Marketing is powered by software using artificial intelligence (AI). An example of this software is called a chatbot.

A chatbot can have conversations with people in a very natural, human way. Use it to generate leads, personalize sales, and answer frequently asked questions (FAQs). Helping is the new selling in 2021!

Fully-trained AI chatbots enable companies to provide engaging customer service immediately. A chatbot is a fun and innovative way to enhance the customer experience on your website or social media platform

A traditional website chat starts from scratch every time, even if the same user visits your site twice. With a Messenger bot, however, the conversation usually has context. For users who are logged into Facebook, previous messages they’ve exchanged with your bot will appear, and the chat can continue via Messenger even after they’ve left the site. Free trial.
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It connects to Shopify, PayPal, Stripe, Google Sheets, MailChimp, HubSpot, ConvertKit, and Zapier. Use with Shopify to send abandoned cart reminders, order updates, and personalized coupons with two-way automation on Facebook Messenger & SMS. Engage with up to 1000 contacts for free.
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Their artificial intelligence and natural language processing technology have been trained using 100,000s of conversations to ensure they’re ready to provide an excellent customer experience. Use it for interacting with customers interested in purchases, cancellations, modifications, and refunds. The starting price is $0.03/conversation/year.
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