SEO & Video - Mike Grossman Consulting Newsletter, June 2019

Hello and welcome to the newsletter. Did you know that adding a video to your website can help increase your visibility in search results? Also, video is sticky content that can increase engagement, lower your bounce rate and increase time on site. Video can also help you tap into your mobile website audience who are watching videos at an increasing rate and are the biggest market share for viewing videos.

Which Type Of Video Is Right For You?

There are a number of different types of video that you can use on your website. Here are some of the more popular options:

Explainer Video

Are you a service business? Adding a video to your home page that introduces your services can greatly increase conversions.

This explainer video not only highlights the benefits of their service but also the meaning of their logo. Airbnb.

View The Explainer Video On YouTube

Product Video

Do you sell products from an e-commerce website? Creating a product video is a great way to increase sales.

Here’s a great example of a product video that went viral. Dollar Shave Club.

View The Product Video On YouTube

Whiteboard Video (animation)

This is a light-hearted take on whiteboard animation by Spotify.

View The Whiteboard Video On YouTube

Slideshow Video

If you want to share your slideshow as a video on your website, depending on what software you are using, you might be able to save the presentation in a video format. Also, there are lots of tools available for making slideshow videos using PowerPoint, Google Slides, and Evernote.

View The Slideshow Video On YouTube

YouTube vs Vimeo vs Self Hosting

Adding video content to your website is fairly straight forward. All you have to do is upload the video to either YouTube or Vimeo and then copy/paste an embed code on your website.

Self-hosting can be more complicated to set up and may drain resources slowing the site down. The most compelling reason for self-hosting videos on your website is that users will have to visit your page to view the video (as opposed to going directly to YouTube or Vimeo) which might result in new links pointing to your website which is great for SEO.

Also, once you’ve uploaded your video to YouTube or Vimeo, remember to link back to your website from the video content page if possible. As I mentioned before, your website will rank higher in search results if you can get lots of links pointing back to your site.

Video Editing Apps

If you can’t find time to sit down at your computer and edit a video, you could try doing it on your phone. Here are a couple of suggestions for Android and iOS apps:
Quik Video Editing