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Home Mike Grossman Consulting Newsletter Newsletter, May 2020

Newsletter, May 2020

Email Marketing Solutions for Business Owners

Ready to grow your business? While there are many digital marketing channels to choose from (SEO, Pay-per-click Advertising, Social Media, etc.), Email marketing is a great way to stay in touch with your customers and to expand your customer base.

Due to low deliverability rates and messages going to spam it’s not possible to use Gmail, Hotmail, or other common email platforms to send group messages. Instead, it’s best to use an Email Marketing tool to send group emails to your email list of prospects and customers. In this newsletter, I highlight 4 products that are highly rated.

Before you can start sending marketing emails you’ll need a list of subscribers. But if you don’t already have a list, how do you get them? There are a few different ways this can be done but one option is to use an opt-in box on your website where you can make a free offer in exchange for a name and email address. This free offer could be a coupon for a discount on goods and services, a downloadable ebook, or a signup for a free consultation.

Aside from price, some features to look for in comparing Email Marketing products are whether it integrates with other software like Google Analytics and WordPress. And does it offer Marketing Automation to segment the master contact list into smaller lists to deliver targeted messages to the right audience at the right time?



Mailchimp

Mailchimp

mailchimp.com

With Mailchimp you can create automated email messages. Just set it up once and forget about it. Engage your customers and keep your brand top of mind with welcome automation, happy birthday messages, and order notifications. Free. Starting at $9.99 for additional features.
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PCmag.com score of 4.5 out of 5.0 (Excellent)
Awarded PC Editors’ Choice Award in 2019.



Constant Contact

Constant Contact

www.constantcontact.com

Drive powerful results with customizable templates, unlimited emails, easy editing, sign-up tools, real-time reporting, and more. Free trial for 60 days. Then choose a package, starting at $20 a month.
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PCmag.com score 4.0 out of 5.0 (Excellent)



Aweber

Aweber

www.aweber.com

Aweber gives you the flexibility to manage contacts and customize your email templates, but not as many third-party integrations as MailChimp. Free for 30 days. Aweber costs $19 per month for up to 500 subscribers, $29 per month for up to 2,500 subscribers. The functionality doesn’t change with the price level but the number of subscribers does.
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PCmag.com score 3.5 out of 5 (Good)



sendinblue

SendinBlue

www.sendinblue.com

Get Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships. Sign up for free. Packages start at $25/month for additional features.
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PCmag.com score 4.0 out of 5.0 (Excellent)




email marketing

I’ve been sending a monthly email newsletter to my growing email list for the past five years.

Let me set you up with the Email Marketing solution that best fits your needs. I’ll also create an opt-in box on your website or create a new one-page website (called a landing page) to capture email addresses.

It’s never too late to start, and now it’s more important than ever to connect with people consistently to build your brand and strengthen relationships.


Contact Mike Grossman Consulting now to discuss your software project! We offer a free consultation and price quote.

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