Due to low deliverability rates and messages going to spam it’s not possible to use Gmail, Hotmail, or other common email platforms to send group messages. Instead, it’s best to use an Email Marketing tool to send group emails to your email list of prospects and customers. In this newsletter, I highlight 4 products that are highly rated.
Before you can start sending marketing emails you’ll need a list of subscribers. But if you don’t already have a list, how do you get them? There are a few different ways this can be done but one option is to use an opt-in box on your website where you can make a free offer in exchange for a name and email address. This free offer could be a coupon for a discount on goods and services, a downloadable ebook, or a signup for a free consultation.
Aside from price, some features to look for in comparing Email Marketing products are whether it integrates with other software like Google Analytics and WordPress. And does it offer Marketing Automation to segment the master contact list into smaller lists to deliver targeted messages to the right audience at the right time?
Let me set you up with the Email Marketing solution that best fits your needs. I’ll also create an opt-in box on your website or create a new one-page website (called a landing page) to capture email addresses.
It’s never too late to start, and now it’s more important than ever to connect with people consistently to build your brand and strengthen relationships.